eMarketing Made Easy

eMarketing:

Keeping up with and understanding all of the separate aspects of online marketing can be difficult enough for those professionlas in the business; so it's understandable why so many business owners and managers don't have an online marketing strategy, or worse, have a disparate or ineffective one.

Websites, search engine optimization (SEO), pay per click advertising (PPC), social media marketing (SMM), blogging, e-mail marketing, link building, posting, Tweeting , checking in...to name just a few, is it any wonder why it's so hard to know what is the right solution for your organization in order to have the best ROI, and results for your time and efforts.

We here at Serius Marketing are dedicated to building a relationship with our clients, and working with them to position their businesses or organization on the Internet in a way that best suits their professional needs and objectives. While making sure they understand exactly what it is we are doing, and why.

Contact us, and let Serius create an effective and affordable eMarketing strategy for your business today.

Search Engine Optimization (SEO)

Optimizing all aspects of your online marketing efforts isn't just important, it's everything! Your business can have the best website on the Internet, but if no one can find it, so what? We call this the "Field of Dreams" scenario. As in, many believe that if you just build it, they will come. Well the truth is, build it and no one really cares. That is unless you optimize optimize optimize.

In our opinion there are two primary types of SEO; and those are local and general SEO. Local SEO deals with small markets and businesses which are geo-specific. While general SEO may be considered large market SEO, or the optimizing which is necessary for borderless organizations competing on a national or international scale. Whichever type of SEO your business requires in order to attract search engines, and most importantly customers, Serius is uniquely qualified to structure an SEO plan of attack that will get the job done.

At Serius we love SEO as it is a strategy game, an art and a science all in one. Contact Serius today and let us show you how we can help maximize your SEO efforts.

Website Design:

Putting your organization's face on the Internet is an important part of branding who and what your business is; because your web-presence says so much about your organization. In order to build a strong online reputation and brand, you must start with a professional website design, one which is clean, intuitive, and one that allows for the best possible user experinece. The layout and design of your website will determine not only the way it looks, but the way in which users interact with it. This is where imagination and flare meets technology and reality; and balancing the esthetic of your site with its functionality is not easy, but it is esential.

We at Serius Marketing pride ourselves on having the ability to not only capture your business' appeal, and presenting it to the world as your website, we incorporate a simple and pragmatic approach to the design of your website which best suits the user experience.

The process of website design and build is an interactive one between each of us here at Serius, and our clients; and we accomplish great things as a result of the process. Get Serius Marketing working for you today.

Application Development:

For many organizations, having a website which acts as an online brochure, where visitors may learn about a business, view images and videos, have access to maps and directions, as well as being able to contact and communicate with the business, is most appropriate. However, when your organization requires an interactive user based application, Serius Marketing's extensive knowledge and resources will make your needs and expectations a reality.

Our expertise includes, though is not limited to the following:

• Dynamic, database driven web applications
• Custom coded website functionality to suit your business needs
• User login systems
• Social media integration
• Custom content management and site administration tools
• Fast, optimized websites built on powerful technologies including PHP & MySQL, ASP.NET & SQL Server
• 100% valid, tested code using the latest web standards such as HTML5 and CSS3
• Fluid, real-time applications using AJAX
• CMS products such as WordPress & Drupal
• eCommerce, merchant services integration
• Forum systems, user comments/feedback features
• Website analytics tools

We know the reality of conceptualizing, designing and building complex online applications first hand. www.cheapoes.com, which is part of our company, is an online web application with almost 40 million pages. Cheapoes is a dynamic data driven, custom coded ASP.Net web application, which includes almost every feature listed above; and it has taken more than three years to develop.

Ask yourself who you would rather be working with? A company that knows how important your need is to get the job done right, and on budget, because they have been there, and are there, themselves? Or a company that has no skin in the game, and can never truly understand the position you're in, or will be in, if your IT development project doesn't go as planned? The percentage of IT projects that fail is staggeringly high; Serius Marketing won't let your company's web IT project become an unfortunate statistic! And that's our personal and professional guarantee!

eCommerce:

Taking your online presence to the next level to include e-Commerce is a big step in the evolution of your business, and a very important one. If you have products or services that can be made available for sale on your website, then it is possible for you to incorporate credit card processing or other payment systems such as Paypal; and this can change your business in a way never imagined before the Internet and eBusiness solutions were available. There are many companies offering service merchant accounts, payment gateways and shopping carts; the question becomes, which providers are best for your organization?

We at Serius have had our experiences with eBusiness solutions (Merchant Services) providers; and over the years, we have vetted through our share of 3rd party services and applications. Our knowledge on the subject, and our first-hand experience with incorporating shopping carts and online payment systems into our client's websites, makes us well suited to provide the right answer to your eCommerce needs.

Serius Marketing understands the importance of transforming your business from brick and mortor to virtual. Whether you are starting from scratch, or starting over, by working with us you can be assured that your website and online payment system will best serve the needs of your company, and more importantly, your customers.